AUG
23

Open-sourcing our guidelines

At Spatie we recently launched a new site: guidelines.spatie.be. It contains articles on how we go about setting things up at Spatie and a collection of styleguides. The source code of the site is available on GitHub. In this blogpost I’d like to share why and how we created our guidelines site.

Why did we create this?

Let’s start with a quote from Sandi Metz from her excellent post on why we argue about style:

I firmly believe that all of the code that I personally have to examine should come to me in a consistent format. Code is read many more times than it is written, which means that the ultimate cost of code is in its reading. It therefore follows that code should be optimized for readability, which in turn dictates that an application’s code should all follow the same style. Adhering to a common style saves you money.

Spatie is web agency. So most of the time we are working on multiple projects at the same time. When the initial project is done, more of than not, we will also maintain it for several years. To keep things manageable we try to code things in a consistent way. That way we can dive into a project and easily reason about it. I’d argue that in addition to adhering to a common code style, setting up your projects in a consistent way will save time and money too.

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AUG
23

Visual Inspector is a designer-friendly compliment to Chrome's DevTools

CanvasFlip2

Chrome’s DevTools is an essential component in any web developer or designer’s toolkit. It lets you modify, debug, and experiment with almost any element of a website’s front end. However, you could make the argument that it’s a little bloated, and some users would be best served by something more pared-down.

Enter Visual Inspector, from the Bangalore-based CanvasFlip (whose previous product focused on UX analytics, and was covered by Nate Swanner back in 2015). This freshly-released Chrome plugin lets you make visual changes to a site, without having to press F12. All changes are temporary and stored in the DOM. Once you refresh the page, they’re gone forever.

It’s worth mentioning upfront that Visual Inspector does way less than DevTools. If you’re looking for a comprehensive alternative, maybe take a look at Firefox’s Developer Tools. But that’s also the point.

Visual Inspector isn’t trying to replace DevTools. Rather, it complements it by consolidating the tasks designers do on a day-to-day basis into something that’s delightful, quick, and easy to use.

Like DevTools, it lets you inspect elements. To do that, simply click on the plugin, navigate to the ‘inspect’ tab, and then click on the page element you wish to tweak. If you want to move on, just click the next element you’re interested in.

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AUG
23

Best PHP Frameworks In 2017

Today I prepared a list of PHP frameworks with their pro’s and con’s described. I do hope that this list will prove useful to you. Please, enjoy!

Laravel

PHP Version Required 5.5.9

Laravel is a comprehensive framework designed for rapidly building applications using the MVC architecture. It is the most popular PHP framework nowadays with a huge community of developers.

PRO’s:

· Organize files and code 
 · Rapid application development 
 · MVC architecture (and PHP7) 
 · Unit testing (FAST on HHVM) 
 · Best documentation of any 
 · High level of abstraction 
 · Overloading capabilities using dynamic methods 
 · Tons of out of the box functionality 
 · payment integration with stripe 
 · very strong encryption packages 
 · ORM

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AUG
23

Influencer marketing on Facebook is about to get more expensive - Digiday

Brands and influencers need to prepare to spend more money on Facebook.

This week, Facebook started letting social stars turn their paid content into sponsored posts by tagging the brands they are working with and then letting advertisers boost those posts directly without sharing them first. Brands can choose to authorize which creators can tag them in their page settings, and they will also be able to have stats around reach, engagement, total spend and CPM to determine the effectiveness of influencer posts.

At first glance, it seems like Facebook is simply making it easier for advertisers to run paid promotion for influencer marketing, but the worry from execs is that Facebook’s algorithm will gradually suppress influencer posts if brands don’t boost them.

And if brands do boost posts, it would be very expensive for them to run influencer marketing on Facebook, said agency executives.

“Most brands are using influencers on Facebook to rely on their following base for organic reach,” said Matt Britton, CEO for influencer marketing company Crowdtap and former CEO for agency MRY. “But now, in order for brands to support influencer posts, they have to pay to play. This means that organic reach doesn’t matter anymore, and influencer marketing will not be the same.”

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AUG
23

Creating Landing Pages with Joomla

Landing Pages, essentially are any page a visitor enters a site. In Digital Marketing the term is used to describe a page with specific features, apart from the rest of the site. Its goal is to attract the visitor’s attention to engage in a desired action

Types of Landing Page

There are two basic types of Landing Pages: Click Through Landing Pages, and Lead Generation Landing Pages.

Click Through Landing Page

Its goal is to persuade the visitor to click through to another page. Usually it’s used for e-Commerce, where a product or service is described with enough data to incite the visitor to decide to make a purchase. As a result, there is a much higher chance of conversion.

Lead Generation Landing Page

Used to capture data, such as a name or e-mail, it allows to market and connect with prospects at a subsequent time. It contains a form and a description of what will be given in return for submitting personal data. There are many uses for this kind of page such as eBook promotion, webinar registration, free trials etc.

Why use a Landing Page

It helps to increase the conversion tax, the number of users who acquire the product or service offered.

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