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26

Does Curating Make Us More Connected? Celebrating Four Years of MagMaking on Flipboard

Marci McCue / March 27, 2017

Four years ago today we added the + to every item on Flipboard, so people could collect what they read into magazines on any topic, we call that MagMaking. Today there are millions of MagMakers having curated more than 30 million Flipboard Magazines. Some of the best MagMakers convey a perspective or a passion through sharing images and articles that inspired them.

It’s possible that sharing stories is a result of our brain’s reflex to think about other people. In Mridu Khullar Relph’s storyWhy Do People Share What They Do?” she had an excellent quote that explains this (and motivated me to get the book):

Matthew Lieberman, a UCLA professor of psychology and of psychiatry and biobehavioral sciences and author of the book Social: Why Our Brains are Wired to Connect, noted:

Our study suggests that people are regularly attuned to how the things they’re seeing will be useful and interesting, not just to themselves, but also to other people. We always seem to be on the lookout for who else will find this helpful, amusing or interesting, and our brain data are showing evidence of that. At the first encounter with information, people are already using the brain network involved in thinking about how this can be interesting to other people. We’re wired to want to share information with other people. I think that is a profound statement about the social nature of our minds.”

And if you follow Mr.Lieberman’s thinking, maybe MagMaking on Flipboard is satisfying that part of our brain that springs into action throughout the day, driving us to think about others and our relationship with the world around us.

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AUG
26

5 Collaborative Magazines by Bloggers to Inspire You

Jessica Rosenberg / April 6, 2017

Collaborative Flipboard Magazines are a powerful way for bloggers to extend their reach, grow their audience, and create robust and engaging magazines. There’s no limit to how many people can be invited to contribute to a group magazine, but we suggest inviting people who share your vision or have similar goals. Wondering how you could make collaborative magazines work for you? Check out these five examples for inspiration.

1. Best of Family Travel

This family travel tips magazine curated by 22 travel bloggers—including Debra Muccio, Claudia Laroye, and Jodi Grundig—features a wide range of articles that cover everything from food to fun family travel destinations all over the world. You’ll be surprised to discover that these bloggers don’t just share the usual family travel options, choosing instead to flip information about kayaking trips or Hamilton-inspired adventures.

2. Blogger Recipes

Twenty-six great food bloggers, including our very own @jdlv, have come together from far and wide to share their favorite recipes written by—you guessed it—other food bloggers. You’ll find recipes for cheesy quinoa enchiladas, fancy cod or carrot cake pancakes among so many other options. It’s a delectable mix of tasty inspiration that any food lover will delight in following.  

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AUG
26

How Flipboard Analytics Can Improve Your Magazines

MagMaker / April 27, 2017

While every blogger at some point has heard “It’s not about the numbers, it’s about the engagement,” it’s not entirely true. Fact is, numbers can be hugely informative and help guide your blogging journey and growth. The trick lies in knowing how to interpret those numbers and putting them to work for you.

Flipboard Analytics deliver key insights into how your flips and magazines are performing. The information can help guide you to create and curate content that really resonates with your audience so that you can grow your engagement and your follower numbers.

1) Accessing Flipboard Analytics

First things first, let’s explore how to access Flipboard Analytics. This is something best done on the website. Head over to flipboard.com, open your profile, and click on the Magazines tab under your bio.

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26

FlipBlogger Spotlight: Jackson Groves, Travel Blogger and Instagrammer

Jessica Rosenberg / August 24, 2017

My name is Jackson Groves and I’m a travel blogger, photographer and Instagrammer.

My blog, Journey Era, focuses on adventure travel.

The purpose of my work is to share my adventures with the rest of the world.

I started blogging because I wanted to create content, experience adventures and explore the world while building a lifestyle that was sustainable with full-time travel.

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AUG
26

10 free Instagram tools for PR pros and marketers

Instagram_Free_Tools
Instagram has become a must-have channel for PR and marketing pros’ social media strategies.

It is one of the world’s top networking sites, with more than 700 million monthly active users; more than 400 million are active daily. In addition, more than 250 million stories are shared each day.

Recent updates include Instagram ads, Instagram Stories and Instagram Business Tools.

Whether you want to find the most relevant hashtags, design stories, schedule posts or analyze metrics, these tools can help improve your Instagram influence and boost your follower base.

Here are some free tools to increase your Instagram following:

1. Canva

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