I've given presentations at more than a dozen Joomla World Conferences, Joomla Days, and Joomla User Groups meeting. Those presentations have covered JFBConnect, our social network extension for Joomla, as well as topics like 'Introduction to Joomla Development' and the generic 'Top 10 Must-Have Extensions'. We even had a chapter in the "Joomla! Development - A Beginner's Guide" book on Running a Business Around Joomla Extensions. In all presentations, regardless of topic, the same questions almost always comes up.. and usually in that order:Why does JFBConnect cost $60?Do you have a coupon code?How can you give refunds for an open source extension?
Those are all excellent questions, and it's time to delve a little into our business model, what an extension developer does, what an end-user expects and our philosophy on coupons.