FEB
27

How To Market Online Without Relying On Google AdWords

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Google AdWords is the industry standard for PPC marketing. For the virtue of your ads showing up on Google's own products like YouTube and Gmail alone, it's an enormous trove of potential business. And when your business can pop up on millions of sites and reach over 90% of internet users, it's hard to imagine what your options are if, for example, you're suddenly banned by the site, or you simply want to use another method.

If that's the case, you have to get a little creative — and that's not necessarily a bad thing. These strategies can be used by anyone looking to optimize their PPC marketing strategy, whether or not you're relying on Google.

Use Alternative Ad Networks

AdWords may be standard, but there are other options out there. Even if your industry doesn't fall under the purview of restricted sectors, there are plenty of valid reasons to expand your online advertising platform considerations. You can find lower cost per click (CPC) rates, expand your reach or even narrow your reach if that's your goal. It's possible to get too many clicks in AdWords if the clicks are low in quality. The broader your industry, the higher your chances of low conversion rates but high costs. The more specific your niche, the more likely it is that fewer clicks will lead to higher conversion rates.

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© Flipboard and it's respective authors

FEB
27

The Best Web Design Trends Of 2019 - Plus, The Top 25 Web Design Agencies Who Can Implement Them

NEW YORK, Feb. 27, 2019 /PRNewswire-PRWeb/ -- Research shows that a brand's professional website is a key component of its overall success. For nstance, up to 75 percent of users judge a company's credibility based on its website.

However, 88 percent of consumers online are less likely to visit a website again after a poor experience. In addition, 94 percent of negative feedback about professional websites is design related.

These studies demonstrate that website design is paramount to generating site traffic, improving brand awareness, and encouraging repeat conversions. And one way that brands can ensure their website remains modern, aesthetically beautiful and successful is by incorporating some of the newest web design trends.

DesignRush.com, a B2B marketplace connecting brands with agencies, determined the top web design trends of 2019. These elements will help brands improve their user interface, user experience, conversions and more.

The top 3 website design trends of 2019 include:

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© Flipboard and it's respective authors

FEB
27

8 Costly Facebook Ad Mistakes and How to Avoid Them

Are you making Facebook ad mistakes that could be eating away at your marketing budget? Are your ads helping Facebook more than they’re helping your business?

In this article, you’ll discover the most common mistakes made with Facebook ads and how to resolve them from top Facebook advertising experts.

#1: Testing Multiple Interests in a Single Facebook Ad Set

Ever had a Facebook ad that delivered amazing results for a few days, only to stop working soon after? Or created an ad that worked well without having any idea how to repeat that success?

You usually encounter these types of issues when you bundle information in the creation process.

To visualize this, in the early stages of ads testing, many marketers who want to run Facebook ads to new audiences spend time researching relevant interests they can use to target. Then they run a set of ads with all of those interests in the same ad set.

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© Flipboard and it's respective authors

FEB
21

JomSocial 4.7.0: introducing Followers feature and 20+ improvements, bug fixes

Hi Guys,
JomSocial 4.7.0 with an amazing new feature: Follow, improved filter in the postbox, 8 improvements and 19 bug fixes. This release also comes with new updates for all JomSocial themes for latest features and style support.

Please check the release details below:

1. New feature: Follow

The new feature: Follow allows you to follow/unfollow a user’s stream with one click. In each profile page, you can see a new button: Follow.

Once you follow the user, you can view his stream activities on your wall.

How to Follow/unfollow a user?

You can follow a user by

Hit the Follow button in the user profile pageWhen hover user’s avatar, you can see the Follow button, hit the button to follow the user.

Note: when you add a user as a friend, you will auto follow him, if you want to keep him as a friend but not follow, you can just hit the Unfollow button on his profile page.

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© JOMSOCIAL.COM

FEB
20

EasyApache 4 Feb 20 Release

We are happy to announce that cPanel, L.L.C. has released an update for EasyApache 4! Take a look below, and then join us on Slack, Discord, or Reddit to talk about this update and much more. cPanel, L.L.C. has updated 3 RPMs for EasyApache 4. 2019-2-20 apr EA-8225: Update APR to 1.6.5, drop 1.6.3 …
Original author: Phil Hodges

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© Cpanel

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