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Google AdWords is the industry standard for PPC marketing. For the virtue of your ads showing up on Google's own products like YouTube and Gmail alone, it's an enormous trove of potential business. And when your business can pop up on millions of sites and reach over 90% of internet users, it's hard to imagine what your options are if, for example, you're suddenly banned by the site, or you simply want to use another method.
If that's the case, you have to get a little creative — and that's not necessarily a bad thing. These strategies can be used by anyone looking to optimize their PPC marketing strategy, whether or not you're relying on Google.
Use Alternative Ad Networks
AdWords may be standard, but there are other options out there. Even if your industry doesn't fall under the purview of restricted sectors, there are plenty of valid reasons to expand your online advertising platform considerations. You can find lower cost per click (CPC) rates, expand your reach or even narrow your reach if that's your goal. It's possible to get too many clicks in AdWords if the clicks are low in quality. The broader your industry, the higher your chances of low conversion rates but high costs. The more specific your niche, the more likely it is that fewer clicks will lead to higher conversion rates.
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