As Facebook FB -4.47% revamps its news feed, marketers are assessing their strategies on the platform and bracing to shell out more money to get brands’ content in front of users. On Thursday, Facebook said it would begin prioritizing posts shared an

I deleted Facebook's app off my phone more than a month ago.  And reader: I feel free.  My days of mindlessly scrolling through random updates from my mom's friends and people I haven't spoken to since high school are over.  And yours could be too. 

For almost as long as I've been writing on the internet, I've been sharing my posts on LinkedIn. To be honest, I did so because it was easy. I just clicked on the little button above and that was that. I never expected many people to see what I wrote

More than 60 million brands have Facebook pages. These were created for marketers to connect directly with millions of current or would-be customers. But it’s getting harder and harder to be successful through brand pages. Engagement ratios for brand

This story originally appeared on Buffer What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting

A Photo Sharing Empire With over 800 million active users, Instagram continues to thrive as the world’s top photo-based social network. Like a major artery, Instagram has served as a carrier of new ideas and innovation; pumping inspiration into brand

What are #Hashtags? A hashtag is created by including the symbol “#” in front of a word or words without spaces. A hashtag is a label used on social media sites that makes it easier to find information with a theme or specific content. Associations c

You probably already market to customers on social media channels like Facebook, Twitter, YouTube, and Instagram. But have you made Messenger -- Facebook's standalone messaging app -- your top marketing priority? If not, you're already behind. Ten ye

By Matt Doyle, VP and co-founder of Excel Builders. Every business should take advantage of Facebook's Pages feature. Pages are like a profile just for your business, and there are many reasons you should be using one already. Pages show up on search

Travel blogging is a crowded field and it is getting more crowded by the day. After all, the idea of getting paid to travel the world seems like an amazing thing to try to do. You get to visit wonderful places around the world on someone else’s dime!