Marketing and Communications Manager at Moors & Cabot Investments.

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No one seems to be able to agree on who coined the term “social media.” According to a Forbes article, three people have attempted to claim that accolade, and although one of them insists that he used the term as early as 1994, the earliest online citation is reportedly from 1997. Social media as we know it, though, seems to have been “born” in 1997 with the launch of a site called SixDegrees.com.

Different platforms have sprung up from time to time, each with its own purpose. This year has been an unusual one (to put it mildly), and with so much of our time now spent in the virtual world with virtual connections, it’s prompted me to think about how much time I spend on each of the most popular platforms and why.

Popular Platforms: Then And Now