© Cpanel
A few years ago I was coaching a very successful young attorney about how to better use her LinkedIn account. As she scanned her LinkedIn inbox, she noticed that a message from a New York Times reporter. This reporter was looking for a comment on a major story about international trade, her specialty. The problem? The message was months old, and she was just now seeing it. My advice to her was this: delete your account.
Should everyone have a strong presence on social media? The answer is no. Of course, there are powerful reasons to have and maintain an online profile, but I've noticed some areas where social media usage becomes a detriment instead of a value for professionals. No matter how you choose to use your account, it's a good idea to take a look in the mirror and decide if you have the bandwidth to keep up with your account. If not, your LinkedIn account could be doing more harm than good for your business. If you fall into any of the following three categories, it may be time to consider whether to delete your account:
(1) You Won't Commit to Maintaining Your Account
In the first example I shared, the successful young attorney created an account, but had turned off email notifications and never checked the account. It was as if she built a brand new beautiful mailbox, with a tube connected that dropped all the letters she received right into the ocean. If you don't have the time to and check it on a regular basis, it's not worth having the account. It's difficult to maintain real relationships unless you make it a priority to interact regularly with them.
Katrina Najm, Senior Manager, External Communications at PwC recommends cultivating a relationship-based approach with LinkedIn connections. She says: "executives I've worked with have said they've seen success when they simply share an article with a client or prospective client saying "thought you'd enjoy this". It's worked wonders for relationship-building and has helped with their brand." Adding value while checking in every once in a while is a great way to maintain relationships.
© Flipboard and it's respective authors
© Flipboard and it's respective authors
It’s around 9:30am at Facebook’s headquarters in Menlo Park, California, and things are getting heated. Or at least as heated as they ever seem to get in this land of free snacks and bright posters. The subject is nudity, and specifically female nipples: who should be allowed to show them? Should they be hidden from children? And what kind of backlash could these decisions provoke?
One employee, dialing in from Dublin, proposes making an exception to Facebook’s no-nipples policy for indigenous peoples whose traditional clothing leaves their chests uncovered. But colleagues immediately raise doubts, objecting that this could single out non-white people and questioning the wisdom of Facebook deciding...
© Flipboard and it's respective authors
© Cpanel
