JAN
31

How to Drive Traffic With Your Facebook Cover Photo

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Want to drive Facebook traffic to your website without using ads?

Wondering how your Facebook cover image can help?

In this article, you’ll discover how to use your Facebook cover image to generate clicks that convert into leads.

How to Drive Traffic With Your Facebook Cover Photo by Marie Page on Social Media Examiner.

Why Use Your Facebook Cover Photo in a Lead Capture Campaign?

One frustration for businesses on Facebook is that they invest lots of time and resources into building a fan base, and then the algorithm takes over. According to a Locowise study from October 2017, less than 9% of fans actually see what pages post organically.

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JAN
25

6 Website Design Strategies That Can Improve The Effectiveness Of Your Site In 2018

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When is the last time that you saw a website with a clearly outdated design appear at the top of Google search results?

If you can even remember this happening, it probably occurred quite some time ago.

Google understands that people want up-to-date content - and do not like to spend time visiting sites with slow, ineffective, and unoriginal designs; furthermore, people who click on outdated sites in search results often quickly leave those sites to elsewhere. So, to win with both people and with search engines, you need your website to appear current. Of course, what "current" means is constantly changing - so, to help present several suggestions for 2018, I interviewed Danny Donovan, Founder & Creative Director at Dsquared Media, who has been involved in creating websites for nearly twenty years, and who has, therefore, witnessed the evolution of web technology and trends. Here are some pointers that he provided:

Use Animated Site Navigation Technology

The first thing that most people notice when they look at a website is its design. Shortly thereafter, they begin to seek whatever it is that they came to the site to find. Site navigation refers to how visitors move around within the site - you want the navigation on your site to be easy, aesthetically pleasing, and attention grabbing - offering a great experience to people while they easily locate that for which they are searching.

As Donovan told me, "There are a number of exciting new ways to deliver great navigation. Replacing the standard website user experience menu with animated navigation technology, for example, allows visitors to experience navigation through 3D slideshows, the fading of one page into another, moving between pages by swiping, and various other modern interfaces and visual experiences." Consider enhancing your site - and your brand image - with this type of new technology.

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DEC
12

10 things you must consider before building a website

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1. What do you want to do?

Too many people do not truly understand what they want when they set up a website – particularly if doing so by themselves. It’s very easy to get it wrong and create an unsearchable blog when you actually want a functioning platform that’s capable of accepting payments or bookings.

One common mistake made right at the start of the process is choosing the wrong WordPress (the most popular website and blogging management system on the web). There exists WordPress.com and WordPress.org (helpfully near identical in name), the former is hosted by Wordpress and acts more like a blog, whereas the latter allows you to host your own website or blog, upload the CMS and add plugins – things that allow you to customise functionality and add features – to your heart’s content.

The initial setup on some other platforms, such as Wix and Squarespace, can be less problematic but if you’re creating something for serious business, it’s advisable to remove guesswork entirely.

2. What do your customers want to do?

So you’ve decided to set up a business – or at least digitalise an existing business. Do you know who your customers are? What they are looking for? How they will search for it?

Market research needs to be done very early on but it’s also something you should never stop doing. People age, preferences and habits change, what works now won’t work in 10 years... all obvious, yes? You’d be surprised by how many businesses forget about this.

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