How Instagram's New Features Will Impact Content Marketing Strategies


A Photo Sharing Empire

With over 800 million active users, Instagram continues to thrive as the world’s top photo-based social network. Like a major artery, Instagram has served as a carrier of new ideas and innovation; pumping inspiration into brands, publishers, and influencers worldwide.

With the rise of Snapchat and other photo sharing sites, the Instagram empire has been forced to adapt and develop their own versions of tech already made famous by their competitors (think Stories). Because of this ongoing Instagram vs. Snapchat war, Instagram has arguably lost that spark of originality that made them popular in the first place. Nevertheless, the site is as popular as ever and its’ spread of influence continues to intrigue users and content marketers across the globe.

Two New Game-Changing Features

Over the years, brands of all varieties have turned to the photo sharing site to boost their organic reach and appeal to visually minded consumers. They have refocused their organic social media marketing strategies and have forked over hundreds of dollars to promote and create engaging visual content on Instagram.

However, the ease of which marketers have been able to share and promote content is about to be rattled. On December 12th, Instagram announced two new features to their platform. Users can now follow their favorite hashtags in the same way they follow user accounts. They will also be able to discover new content in the upcoming ‘Recommended for You,’ feature.

Follow #Hashtags

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