Google is launching a new research project to develop so-called "appsperiments." Appsperiments are new apps that use some of Google's experimental technologies. The company is releasing three new apps today, on both Android and Apple's iOS.

Google is launching three new experimental apps, named Storyboard, Selfissimo!, and Scrubbies, on iOS and Android (we first saw the news via The Verge).

The first will come just to Android, while Scrubbies is an iOS exclusive; Selfissimo!, on the other hand, will be released on both platforms.

The three apps are parts of a first round of products inside the Google's new, so-called "appsperiment" program. More apps will come, but the current lineup focuses on photography.

The apps are all built on experimental technologies — a bit like Motion Still, the iOS app that transforms Apple's Live Photos into universally shareable gifs.

"[The apps] rely on object recognition, person segmentation, stylization algorithms, efficient image encoding and decoding technologies, and perhaps most importantly, fun!" reads Google's blog post.