FEB
19

How to Follow Instagram Hashtags for Business

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Do you use hashtags on Instagram?

Wondering how to see posts with specific hashtags in your regular Instagram feed and stories?

In this article, you’ll discover how to use Instagram’s Follow Hashtag feature to monitor relevant topics and campaigns.

How to Follow Instagram Hashtags for Business by Jenn Herman on Social Media Examiner.

#1: How to Follow Hashtags on Instagram

To follow a specific hashtag on Instagram, you must navigate to that hashtag gallery. To do this, tap on any hashtag you see on any post in the feed, or go to the Explore page (tap the magnifying glass icon) and type in the hashtag you want to follow.

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JAN
15

With Entrepreneurs Freaking Out After Facebook's Drastic Newsfeed Change, Here Are 4 Things You Can Do Right Now to Survive

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In the hours following the announcement from Facebook CEO Mark Zuckerberg on Thursday that the social network wanted to focus more on "meaningful interactions" between people, pandemonium struck in the business world.In Facebook’s effort to reduce news feed noise, posts from friends and family now have even more priority over posts originating from Business Pages, including ads. 

If you run a business on Facebook, you’re affected by this news feed update Mark Zuckerberg announced last week. With a reduction in organic reach for content that originates from brands, small businesses and news publishers, it will become even harder to share important information without venturing into paying for Facebook ads.

So who is most impacted by this update? Small business.

With less news feed space available for public content, videos and posts from smaller Facebook Pages may continue to see a decline in reach, a valuable tool for those with smaller marketing budgets. But that doesn’t have to be the case.

As owner of The Ad Strategist, we’ve created and analyzed content (organic and paid) that’s made it into the timeline of millions of Facebook users. My prediction is that certain businesses will get hit hard and be forced to use Facebook ads to show content to their audience. Yet for other businesses, they will continue to evolve and dominate their markets by focusing on engagement and connection, the main facets of this week’s update.

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JAN
13

How I Increased My LinkedIn Views By 10x Almost Immediately

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For almost as long as I've been writing on the internet, I've been sharing my posts on LinkedIn. To be honest, I did so because it was easy. I just clicked on the little button above and that was that. I never expected many people to see what I wrote, because each update was only seen by a small fraction of my connections.

Then, I got an email from a long time friend Jon Hyman, asking if I wanted to learn the secrets of reaching more people on LinkedIn, as developed by his friend, Marc Alifanz. It sounded like one of those crazy late night advertisements for get-rich-quick schemes. But, what the heck, Jon and Marc are both lawyers, so I knew I could trust them. 

I followed Marc's system and then tweaked it a bit for my own purposes. Here's how I added 5,000 new followers in two months and increased my update views from about 1000 views per update to 10,000 to 20,000 views per update.The increase in views happened from the very first status update I made using this method.

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If you've spent any time on LinkedIn lately you've seen it. It looks like this

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DEC
20

Facebook wants to rid of engagement bait with machine learning

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Facebook said Monday it's working to rid of "engagement bait" posts -- that ask for users to interact with likes, shares, and comments -- with machine learning.

Teams at Facebook have categorized "hundreds of thousands of posts" to inform its machine learning model to detect different types of engagement bait. Facebook said posts that use the baiting tactic will be shown less in users' news feed.

In the coming weeks, Facebook also plans to implement stricter demotions for Facebook Pages that repeatedly use engagement bait in their posts.

"Publishers and other businesses that use engagement bait tactics in their posts should expect their reach on these posts to decrease," Facebook warned in a blog post.

The removal of engagement bait comes amid discussion about the social network's impact on a person's health and well being.

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