FEB
07

6 Ways to Grow Your Business with Facebook Videos

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Facebook is a social media giant, best known for connecting world events (e.g. sports, politics, entertainment etc.) into a common space and giving people the power to connect with family, friends and kindred spirits around the world. From its founding in 2004, it has became the place to share experiences, knowledge and opinions about what matters to them.

Increasingly, Internet marketers are turning to Facebook to achieve their video marketing goals.

What! Are you kidding, isn't YouTube the place to get video exposure? Certainly, YouTube enjoys tremendous search engine optimization (SEO) advantages and has distinct business value.  However, video in the “selfie” generation is easily integrating into social media these days. What remains to be determined is how Facebook can leverage video technology to better appeal to online entrepreneurs.

Here are the reasons why Facebook video marketing has become a viable option in such a short period.

1.  High Volume Traffic that cannot be Ignored

As the second busiest website in the United States and globally as measured by Alexa (behind Google.com), Facebook offers online entrepreneurs a super opportunity to define and pursue target audiences based on “ideal candidate” criteria. Each of Facebook's half a billion active users come into the social network with hungry eyes, even if being sold is not necessarily on their mind.

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JAN
15

With Entrepreneurs Freaking Out After Facebook's Drastic Newsfeed Change, Here Are 4 Things You Can Do Right Now to Survive

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In the hours following the announcement from Facebook CEO Mark Zuckerberg on Thursday that the social network wanted to focus more on "meaningful interactions" between people, pandemonium struck in the business world.In Facebook’s effort to reduce news feed noise, posts from friends and family now have even more priority over posts originating from Business Pages, including ads. 

If you run a business on Facebook, you’re affected by this news feed update Mark Zuckerberg announced last week. With a reduction in organic reach for content that originates from brands, small businesses and news publishers, it will become even harder to share important information without venturing into paying for Facebook ads.

So who is most impacted by this update? Small business.

With less news feed space available for public content, videos and posts from smaller Facebook Pages may continue to see a decline in reach, a valuable tool for those with smaller marketing budgets. But that doesn’t have to be the case.

As owner of The Ad Strategist, we’ve created and analyzed content (organic and paid) that’s made it into the timeline of millions of Facebook users. My prediction is that certain businesses will get hit hard and be forced to use Facebook ads to show content to their audience. Yet for other businesses, they will continue to evolve and dominate their markets by focusing on engagement and connection, the main facets of this week’s update.

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