What Marketers Need to Know About LinkedIn

This story originally appeared on Buffer

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands?

While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users.

The reason for this sudden growth?

Related: A Simple 3-Step Approach to Successful Social Media Advertising

LinkedIn is no longer known only for their résumé and job searching capabilities. It’s evolving into a thriving network of incredible content, influencers and networking opportunities unmatched by other social media platforms.

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