You probably already market to customers on social media channels like Facebook, Twitter, YouTube, and Instagram. But have you made Messenger -- Facebook's standalone messaging app -- your top marketing priority?
If not, you're already behind. Ten years ago, consumers used email, AIM, and MySpace to chat. Five years ago, it was Facebook and Twitter. But today, that activity has moved to messaging apps. Over 3 billion people use messaging apps on a regular basis to communicate with friends and businesses; and messaging is the most preferred channel for customer service in the U.S.
That's why Messenger marketing has become so hot. It's the art and science of reaching customers at scale using Facebook Messenger, much in the same way marketers have relied on email marketing and newsletters. Messenger marketing often involves using automation software or chatbot builders to send push notifications and targeted conversations to the over 1 billion people who use Messenger.
Messenger will quickly become one of your most important marketing channels. Consumers simply are moving away from the noise of email. Messenger marketing can yield over 80 percent open rates, multiples more effective than email. This makes developing a marketing strategy around Messenger critical to your business.
Not convinced yet? The Facebook team recently released stats regarding the insane usage of Facebook Messenger worldwide. Here are the key stats you need to know that affirm Messenger's importance to your business:
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