FEB
19

How to Follow Instagram Hashtags for Business

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Do you use hashtags on Instagram?

Wondering how to see posts with specific hashtags in your regular Instagram feed and stories?

In this article, you’ll discover how to use Instagram’s Follow Hashtag feature to monitor relevant topics and campaigns.

How to Follow Instagram Hashtags for Business by Jenn Herman on Social Media Examiner.

#1: How to Follow Hashtags on Instagram

To follow a specific hashtag on Instagram, you must navigate to that hashtag gallery. To do this, tap on any hashtag you see on any post in the feed, or go to the Explore page (tap the magnifying glass icon) and type in the hashtag you want to follow.

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DEC
28

How Instagram's New Features Will Impact Content Marketing Strategies

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A Photo Sharing Empire

With over 800 million active users, Instagram continues to thrive as the world’s top photo-based social network. Like a major artery, Instagram has served as a carrier of new ideas and innovation; pumping inspiration into brands, publishers, and influencers worldwide.

With the rise of Snapchat and other photo sharing sites, the Instagram empire has been forced to adapt and develop their own versions of tech already made famous by their competitors (think Stories). Because of this ongoing Instagram vs. Snapchat war, Instagram has arguably lost that spark of originality that made them popular in the first place. Nevertheless, the site is as popular as ever and its’ spread of influence continues to intrigue users and content marketers across the globe.

Two New Game-Changing Features

Over the years, brands of all varieties have turned to the photo sharing site to boost their organic reach and appeal to visually minded consumers. They have refocused their organic social media marketing strategies and have forked over hundreds of dollars to promote and create engaging visual content on Instagram.

However, the ease of which marketers have been able to share and promote content is about to be rattled. On December 12th, Instagram announced two new features to their platform. Users can now follow their favorite hashtags in the same way they follow user accounts. They will also be able to discover new content in the upcoming ‘Recommended for You,’ feature.

Follow #Hashtags

Image Source: 9to5mac.com, http://bit.ly/2Cl9iQ9

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NOV
09

How To Influence Your Followers And Make More Money On Social Media

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As social media continues to grow by leaps and bounds every day, so does the number of social influencers. Per the most recent stats,  Instagram stands at 800 million and Twitter at 330 million active monthly users, according to Statista. Facebook has, of course, surpassed them all and crossed the two billion monthly users mark recently.

These figures are an embodiment of the fact that there is a vast ocean of opportunities available out there. So if you wish to make it big as a social media influencer, it is not entirely unachievable. Here are some of the most important things you need to know about influencing your followers and making more money.

1. Authenticity is the key to influence.

Brands are willing to pay for your influence on social media. However, they will not pay you blindly. Simply having a large number of followers on your social channels is not good enough.

With the multitude of tools and tricks available, anyone can buy followers on social media. However, you must remember that fake followers are not genuinely interested in you or your content. So your level of influence on them will be scant.

Instead, you must work on growing your followers using your personality and great content. It is important to find a niche that resonates with you. If you are able to tell a compelling story to your audiences, you are most likely to win them over. The more authentic your story is, the more influence you can exert on your followers.

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AUG
26

10 free Instagram tools for PR pros and marketers

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Instagram has become a must-have channel for PR and marketing pros’ social media strategies.

It is one of the world’s top networking sites, with more than 700 million monthly active users; more than 400 million are active daily. In addition, more than 250 million stories are shared each day.

Recent updates include Instagram ads, Instagram Stories and Instagram Business Tools.

Whether you want to find the most relevant hashtags, design stories, schedule posts or analyze metrics, these tools can help improve your Instagram influence and boost your follower base.

Here are some free tools to increase your Instagram following:

1. Canva

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