FEB
19

How to Follow Instagram Hashtags for Business

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Do you use hashtags on Instagram?

Wondering how to see posts with specific hashtags in your regular Instagram feed and stories?

In this article, you’ll discover how to use Instagram’s Follow Hashtag feature to monitor relevant topics and campaigns.

How to Follow Instagram Hashtags for Business by Jenn Herman on Social Media Examiner.

#1: How to Follow Hashtags on Instagram

To follow a specific hashtag on Instagram, you must navigate to that hashtag gallery. To do this, tap on any hashtag you see on any post in the feed, or go to the Explore page (tap the magnifying glass icon) and type in the hashtag you want to follow.

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© Flipboard and it's respective authors

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DEC
25

Hashtags, ever heard of it? Is it really important?

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What are #Hashtags?

hashtag is created by including the symbol “#” in front of a word or words without spaces. A hashtag is a label used on social media sites that makes it easier to find information with a theme or specific content. Associations can use hashtags to reach their target audience and to help members filter information.

How are #hashtags used?

A word or phrase preceded by a hash mark (#), is used within a message to identify a keyword or topic of interest and facilitate a search for it. Whenever a user adds a hashtag to their post, it's able to be indexed by the social network and becomes searchable/discoverable by other users.

Why do people use a #hashtag?

Hashtags improve your clickthrough rates. According to research from Buddy Media, tweets with hashtags receive twice as much engagement as those that don't. ...
Perhaps because too many hashtags look spammy. This research is for Twitter; there doesn't seem to be the same bias on Instagram.

How should business use #hashtags?

Use your brand tag as your signature tag. Get people to use them, so that yourbrand gets marketed too. I'm defining a campaign hashtag as a hashtag made for each of your marketing campaigns. For example, if you are having a sale at yourstore, you can make a unique hashtag to further promote this short-term promotion.

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