Using page speed in mobile search ranking


People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we’re announcing that starting in July 2018, page speed will be a ranking factor for mobile searches.

The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.

We encourage developers to think broadly about how performance affects a user’s experience of their page and to consider a variety of user experience metrics. Although there is no tool that directly indicates whether a page is affected by this new ranking factor, here are some resources that can be used to evaluate a page’s performance.

Chrome User Experience Report, a public dataset of key user experience metrics for popular destinations on the web, as experienced by Chrome users under real-world conditions Lighthouse, an automated tool and a part of Chrome Developer Tools for auditing the quality (performance, accessibility, and more) of web pages PageSpeed Insights, a tool that indicates how well a page performs on the Chrome UX Report and suggests performance optimizations

As always, if you have any questions or feedback, please visit our webmaster forums.

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Google is launching 3 new experimental apps on both Android and the iPhone

Google CEO Sundar Pichai.Justin Sullivan / Getty Staff
Google is launching a new research project to develop so-called "appsperiments." Appsperiments are new apps that use some of Google's experimental technologies. The company is releasing three new apps today, on both Android and Apple's iOS.

Google is launching three new experimental apps, named Storyboard, Selfissimo!, and Scrubbies, on iOS and Android (we first saw the news via The Verge).

The first will come just to Android, while Scrubbies is an iOS exclusive; Selfissimo!, on the other hand, will be released on both platforms.

The three apps are parts of a first round of products inside the Google's new, so-called "appsperiment" program. More apps will come, but the current lineup focuses on photography.

The apps are all built on experimental technologies — a bit like Motion Still, the iOS app that transforms Apple's Live Photos into universally shareable gifs.

"[The apps] rely on object recognition, person segmentation, stylization algorithms, efficient image encoding and decoding technologies, and perhaps most importantly, fun!" reads Google's blog post.

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