Instagram is expanding its hide “Like” count tests to the US this week. The platform’s head, Adam Mosseri, tweeted out the following announcement on Saturday.
Mosseri first touched upon the removal of like counts in the US during an interview at the Wired 25 event. He later officially tweeted out the confirmation after the publication published his comments in an article.
With like counts hidden, users will still be able to see the number of people that like their posts. However, they will not be able to see the number of likes on another person’s posts. Instead, posts from someone else’s profile will display — “liked by (one name) and others.”
Mosseri told Wired, “The idea is to try to depressurize Instagram, make it less of a competition, and give people more space to focus on connecting with the people they love and things that inspire them.” According to the Instagram CEO, the intention is to “reduce anxiety and social comparison.”
Instagram has over 110 million users in the US, higher than any other country. Many of those users are unhappy with the move because like counts are a large part of asserting popularity on the platform. Here’s just a small sample of the backlash:
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