JAN
15

With Entrepreneurs Freaking Out After Facebook's Drastic Newsfeed Change, Here Are 4 Things You Can Do Right Now to Survive

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In the hours following the announcement from Facebook CEO Mark Zuckerberg on Thursday that the social network wanted to focus more on "meaningful interactions" between people, pandemonium struck in the business world.In Facebook’s effort to reduce news feed noise, posts from friends and family now have even more priority over posts originating from Business Pages, including ads. 

If you run a business on Facebook, you’re affected by this news feed update Mark Zuckerberg announced last week. With a reduction in organic reach for content that originates from brands, small businesses and news publishers, it will become even harder to share important information without venturing into paying for Facebook ads.

So who is most impacted by this update? Small business.

With less news feed space available for public content, videos and posts from smaller Facebook Pages may continue to see a decline in reach, a valuable tool for those with smaller marketing budgets. But that doesn’t have to be the case.

As owner of The Ad Strategist, we’ve created and analyzed content (organic and paid) that’s made it into the timeline of millions of Facebook users. My prediction is that certain businesses will get hit hard and be forced to use Facebook ads to show content to their audience. Yet for other businesses, they will continue to evolve and dominate their markets by focusing on engagement and connection, the main facets of this week’s update.

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DEC
21

Facebook abandons an attempt to curb fake news. Here's why

Facebook CEO Mark Zuckerberg speaking at headquarters

Image: JEFF CHIU/AP/REX/SHUTTERSTOCK

Facebook is throwing away "disputed flags," one of its several attempts to curb the spread of fake news across the social network. 

About a year ago, Facebook launched the feature, where red flag icons were put next to articles that were identified to be false by a team of independent fact-checking organizations. 

But according to Facebook's research, the effort didn't help much. Facebook's team identified four reasons that disputed flags were not an ideal strategy, as shared in a blog post on Medium

Buried critical information a.k.a. required too many clicks 

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