FEB
07

6 Ways to Grow Your Business with Facebook Videos

Facebook-video-marketing-56a6d05b3df78cf772905ee4

Facebook is a social media giant, best known for connecting world events (e.g. sports, politics, entertainment etc.) into a common space and giving people the power to connect with family, friends and kindred spirits around the world. From its founding in 2004, it has became the place to share experiences, knowledge and opinions about what matters to them.

Increasingly, Internet marketers are turning to Facebook to achieve their video marketing goals.

What! Are you kidding, isn't YouTube the place to get video exposure? Certainly, YouTube enjoys tremendous search engine optimization (SEO) advantages and has distinct business value.  However, video in the “selfie” generation is easily integrating into social media these days. What remains to be determined is how Facebook can leverage video technology to better appeal to online entrepreneurs.

Here are the reasons why Facebook video marketing has become a viable option in such a short period.

1.  High Volume Traffic that cannot be Ignored

As the second busiest website in the United States and globally as measured by Alexa (behind Google.com), Facebook offers online entrepreneurs a super opportunity to define and pursue target audiences based on “ideal candidate” criteria. Each of Facebook's half a billion active users come into the social network with hungry eyes, even if being sold is not necessarily on their mind.

Continue reading
  462 Hits

Copyright

© Flipboard and it's respective authors

462 Hits
JAN
31

How to Drive Traffic With Your Facebook Cover Photo

facebook-drive-traffic-how-to-600

Want to drive Facebook traffic to your website without using ads?

Wondering how your Facebook cover image can help?

In this article, you’ll discover how to use your Facebook cover image to generate clicks that convert into leads.

How to Drive Traffic With Your Facebook Cover Photo by Marie Page on Social Media Examiner.

Why Use Your Facebook Cover Photo in a Lead Capture Campaign?

One frustration for businesses on Facebook is that they invest lots of time and resources into building a fan base, and then the algorithm takes over. According to a Locowise study from October 2017, less than 9% of fans actually see what pages post organically.

Continue reading
  578 Hits

Copyright

© Flipboard and it's respective authors

578 Hits
JAN
23

Are You Using The Most Effective Facebook Marketing Strategies for 2018?

effectivefacebookstrategies2018-5a64f30398020700363d3731

If you’re reading this it’s likely you’re on Facebook (it's also highly likely your prospects and customers are on there as well). After all, there are 207 million active users in the United States alone… and there are 2 billion worldwide.

Since its inception in 2004, this social network has grown by leaps and bounds. It’s free to become a member, of course. So how does Facebook make its billions?

Well, Facebook is so much more than a place for people to connect online.

In fact, you should really think of the website as a marketing platform, one of the most powerful marketing platforms in the history of business in fact. It allows companies large and small to market to their prospects and customers in a highly targeted and engaging way.

It’s the ideal channel to generate leads and boost sales of products and services in just about any niche or industry. With so many people on Facebook, your audience is certainly there no matter what your market or niche is. Actually, if you’re in business today, especially online, you can’t avoid marketing on Facebook in some way.

Continue reading
  357 Hits

Copyright

© Flipboard and it's respective authors

357 Hits
JAN
13

I deleted Facebook off my phone and you should too

facebookphone

I deleted Facebook's app off my phone more than a month ago. 

And reader: I feel free. 

My days of mindlessly scrolling through random updates from my mom's friends and people I haven't spoken to since high school are over. 

And yours could be too. 

You just have to delete the app. 

Continue reading
  769 Hits

Copyright

© Flipboard and it's respective authors

769 Hits
DEC
21

12 Stats That Show Why Facebook Messenger Is So Important to Your Business

getty_467496574_336423

You probably already market to customers on social media channels like Facebook, Twitter, YouTube, and Instagram. But have you made Messenger -- Facebook's standalone messaging app -- your top marketing priority?

If not, you're already behind. Ten years ago, consumers used email, AIM, and MySpace to chat. Five years ago, it was Facebook and Twitter. But today, that activity has moved to messaging apps. Over 3 billion people use messaging apps on a regular basis to communicate with friends and businesses; and messaging is the most preferred channel for customer service in the U.S.

That's why Messenger marketing has become so hot. It's the art and science of reaching customers at scale using Facebook Messenger, much in the same way marketers have relied on email marketing and newsletters. Messenger marketing often involves using automation software or chatbot builders to send push notifications and targeted conversations to the over 1 billion people who use Messenger. 

Messenger will quickly become one of your most important marketing channels. Consumers simply are moving away from the noise of email. Messenger marketing can yield over 80 percent open rates, multiples more effective than email. This makes developing a marketing strategy around Messenger critical to your business. 

Not convinced yet? The Facebook team recently released stats regarding the insane usage of Facebook Messenger worldwide. Here are the key stats you need to know that affirm Messenger's importance to your business:

Continue reading
  678 Hits

Copyright

© Flipboard and it's respective authors

678 Hits
DEC
21

3 Ways to Make Better Use of Your Business Facebook Page

getty_673485188_337051

By Matt Doyle, VP and co-founder of Excel Builders.

Every business should take advantage of Facebook's Pages feature. Pages are like a profile just for your business, and there are many reasons you should be using one already. Pages show up on search engines very quickly, so if you are trying to get attention for a new business, a Page is one of the best free ways to create a result that customers can easily find. Also, as customers increasingly look for business information through social media, providing vital service and hour information can save them a lot of frustration.

While most businesses get as far as creating a good source of information, they often go on to treat their Page more like a poster than the hub it could be. Just a few habits can make your Page a hard-working part of your entire marketing effort. Here are five ways that you can make better use of your business' Facebook Page.

Make It a Depot for Your Branding

There are newer and hipper social media platforms than Facebook, but it's still the top choice because it's worked so hard to integrate (sometimes by buying out) the competition. You can post content there from any other social media platforms you're running for your business, from Twitter to Snapchat. These platforms have limits on how you can communicate, but Facebook can host nearly all types of content, including large libraries of images and both long and short messages.

Because of this, Facebook makes a great "depot" for your brand -- a place where you can collect everything that's going to be launched on all of your other social media platforms. Fresh pictures, video and messaging can go to your Page first. Then sent out to more niche platforms based on performance. Take advantage of the option to connect your social media accounts when it's available. That will always save you some work when you want to get a message out.

Continue reading
  553 Hits

Copyright

© Flipboard and it's respective authors

553 Hits
NOV
11

Here's Why Facebook Is Asking Users to Upload Their Nudes

revenge-porn-roi-2-ans-prison

Revenge porn is a massive, intrusive, traumatic problem that every website capable of sharing photos must reckon with. And no site struggles with it more than Facebook, the king of the social web. But the company's solution to keeping your illicit nudes offline is raising some eyebrows, mostly because it involves, well, uploading your illicit nudes online.

On Wednesday, the Australian Broadcasting Corporation announced that Facebook was testing a new system to combat revenge porn in the land down under. The social network was asking users who worried that they would become victims of revenge porn to send the photos in question to themselves using Facebook Messenger. The company claims that once the image has been put into its system, it will be able to create a digital fingerprint of the image and stop it from appearing anywhere else on the site. The drawback, of course, is that you've just uploaded your own nude to Facebook.

Facebook's running the program in Australia in conjunction with the national government, who has a specific "e-Safety Commissioner" appointed to oversee the process. The commissioner, Julie Inman Grant, told ABC that the process is secure.

“They’re not storing the image, they’re storing the link and using artificial intelligence and other photo-matching technologies,” she told ABC. "It would be like sending yourself your image in email, but obviously this is a much safer, secure end-to-end way of sending the image without sending it through the ether."

It's worth noting that Facebook has been using versions of this system for a while. After a series of high-profile revenge porn cases, including the Marines United scandal, the company used a similar digital fingerprinting process to catch images that had been flagged as revenge porn and prevent them from being uploaded to the site again.

Continue reading
  502 Hits

Copyright

© Flipboard and it's respective authors

502 Hits
OCT
25

Facebook splitting news feed could force companies to re-think social media marketing

englishAds12

On Monday, Facebook announced that it is experimenting with splitting its news feed into two sections, one for friends and one for pages, in six countries. But don't expect to see a global launch anytime soon, according to a blog post by Adam Mosseri, Facebook's head of news feed.

Users in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia can now see the separate feeds, the idea for which came from user requests for an easier way to see friends' posts. One section of the feed shows statuses and other updates from friends. The other section, called Explore, shows updates from pages and businesses that the user follows.

"The largest brands and media companies are already using paid products to promote their posts and content, so in parts of the world where this limited test has been rolled out, I think we can expect to see brands that can afford to spend for promotion doing so even more robustly," said Melissa Parrish, VP, research director at Forrester.

Mosseri clarified that this is only a test, and said Facebook has no plans to launch the split feed in additional countries. However, the company may perform additional tests in the future.

SEE: Social media policy (Tech Pro Research)

Continue reading
  447 Hits

Copyright

© Flipboard and it's respective authors

447 Hits
Advertisement