JAN
23

Are You Using The Most Effective Facebook Marketing Strategies for 2018?

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If you’re reading this it’s likely you’re on Facebook (it's also highly likely your prospects and customers are on there as well). After all, there are 207 million active users in the United States alone… and there are 2 billion worldwide.

Since its inception in 2004, this social network has grown by leaps and bounds. It’s free to become a member, of course. So how does Facebook make its billions?

Well, Facebook is so much more than a place for people to connect online.

In fact, you should really think of the website as a marketing platform, one of the most powerful marketing platforms in the history of business in fact. It allows companies large and small to market to their prospects and customers in a highly targeted and engaging way.

It’s the ideal channel to generate leads and boost sales of products and services in just about any niche or industry. With so many people on Facebook, your audience is certainly there no matter what your market or niche is. Actually, if you’re in business today, especially online, you can’t avoid marketing on Facebook in some way.

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AUG
23

Tricks of the travel trade: creating the best user experiences for your travel website

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By providing robust tools that greatly simplify user experience, a travel website will give customers an easy user experience and journey when they are using your site, making them more likely to book through you in the future. Here are some of the best user experiences, which you can provide for your end user.

Be the best in customer satisfaction

Do all that you can to provide the ultimate customer satisfaction and that can include website layout and the booking process. Just recently, Journey Latin America (JLA) won an Best Travel Digital Experience award for their new website that ‘more thoroughly represented the brand, was a more engaging customer experience and increased levels of enquiry, sales and customer service.’

Thematic search functionality

The best travel websites allow you to search for travel accommodation by theme, which could be based on locations or amenities like beach and spa hotels, while others are tailored to specific groups of travellers like family and business hotels. Additional search criteria, including specific dates and hotel ratings, can be added to speed up the process of finding the perfect place to stay.

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