If you’re reading this it’s likely you’re on Facebook (it's also highly likely your prospects and customers are on there as well). After all, there are 207 million active users in the United States alone… and there are 2 billion worldwide.
Since its inception in 2004, this social network has grown by leaps and bounds. It’s free to become a member, of course. So how does Facebook make its billions?
Well, Facebook is so much more than a place for people to connect online.
In fact, you should really think of the website as a marketing platform, one of the most powerful marketing platforms in the history of business in fact. It allows companies large and small to market to their prospects and customers in a highly targeted and engaging way.
It’s the ideal channel to generate leads and boost sales of products and services in just about any niche or industry. With so many people on Facebook, your audience is certainly there no matter what your market or niche is. Actually, if you’re in business today, especially online, you can’t avoid marketing on Facebook in some way.
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