DEC
21

3 Ways to Make Better Use of Your Business Facebook Page

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By Matt Doyle, VP and co-founder of Excel Builders.

Every business should take advantage of Facebook's Pages feature. Pages are like a profile just for your business, and there are many reasons you should be using one already. Pages show up on search engines very quickly, so if you are trying to get attention for a new business, a Page is one of the best free ways to create a result that customers can easily find. Also, as customers increasingly look for business information through social media, providing vital service and hour information can save them a lot of frustration.

While most businesses get as far as creating a good source of information, they often go on to treat their Page more like a poster than the hub it could be. Just a few habits can make your Page a hard-working part of your entire marketing effort. Here are five ways that you can make better use of your business' Facebook Page.

Make It a Depot for Your Branding

There are newer and hipper social media platforms than Facebook, but it's still the top choice because it's worked so hard to integrate (sometimes by buying out) the competition. You can post content there from any other social media platforms you're running for your business, from Twitter to Snapchat. These platforms have limits on how you can communicate, but Facebook can host nearly all types of content, including large libraries of images and both long and short messages.

Because of this, Facebook makes a great "depot" for your brand -- a place where you can collect everything that's going to be launched on all of your other social media platforms. Fresh pictures, video and messaging can go to your Page first. Then sent out to more niche platforms based on performance. Take advantage of the option to connect your social media accounts when it's available. That will always save you some work when you want to get a message out.

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DEC
19

How to actually get noticed on social media

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Social media isn't just for sharing photos of your breakfast and arguing over Star Wars movies. If you're starting a new business or launching a side project, these networks can also spread the word about your work. But how do you stand out in the sea of information? Social platforms offer a variety of tools and tricks to help you.

In this guide, we'll cover the best of these attention-grabbing techniques, focusing on DIY methods you can employ without spending any money or hiring a team of promoters.

Embrace the hashtags

Hashtags do more than add an ironic underscore to your tweets or Instagram posts. They can also connect you with a wider audience, including customers and contacts in your chosen market. Even if people don't follow you, they do search for relevant hashtags (something Instagram just added), which means they'll see what you post when you include key words.

Both Instagram and Twitter make it very easy to search via hashtag. On their websites, you can find the search boxes at the top of the screen, and in the mobile apps, you can search by navigating to the separate tab.

There are no hard and fast rules about how to use hashtags—it really depends on what you're selling and what your business is. Still, you can pick up some ideas by looking at other accounts in your field and seeing what words they choose. One rule you should follow is to avoid hashtag overload. A post filled entirely with hashtags looks spammy, and people won't click on it.

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