By Matt Doyle, VP and co-founder of Excel Builders.
Every business should take advantage of Facebook's Pages feature. Pages are like a profile just for your business, and there are many reasons you should be using one already. Pages show up on search engines very quickly, so if you are trying to get attention for a new business, a Page is one of the best free ways to create a result that customers can easily find. Also, as customers increasingly look for business information through social media, providing vital service and hour information can save them a lot of frustration.
While most businesses get as far as creating a good source of information, they often go on to treat their Page more like a poster than the hub it could be. Just a few habits can make your Page a hard-working part of your entire marketing effort. Here are five ways that you can make better use of your business' Facebook Page.
Make It a Depot for Your Branding
There are newer and hipper social media platforms than Facebook, but it's still the top choice because it's worked so hard to integrate (sometimes by buying out) the competition. You can post content there from any other social media platforms you're running for your business, from Twitter to Snapchat. These platforms have limits on how you can communicate, but Facebook can host nearly all types of content, including large libraries of images and both long and short messages.
Because of this, Facebook makes a great "depot" for your brand -- a place where you can collect everything that's going to be launched on all of your other social media platforms. Fresh pictures, video and messaging can go to your Page first. Then sent out to more niche platforms based on performance. Take advantage of the option to connect your social media accounts when it's available. That will always save you some work when you want to get a message out.
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