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A collection of articles, stories and DIY tutorials for the online digital entrepreneur.

How to permanently delete your Facebook Account and Data

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If you're seriously considering deleting your Facebook account, you're not alone. in light of the recent scandals, and the multitude of times Facebook data was pirated or abused. We can't blame you.

Don't forget if something is free - You are the product!

However keep in mind that if you use this train of thought, then you should also delete all other 'Free' Social Networks. As they all use the same business model. Your private data is used for tracking of advertisements and other bidders.

For those of you ready to call it quits, you're in for a surprise — it's more difficult than you think to erase yourself permanently.

With its ever-changing privacy policies, becoming Facebook-free requires more steps than just hitting the delete button and saying goodbye.

Keep in mind deletion is not the same as deactivation. You can deactivate your account at any time, which means your Timeline and information will disappear from Facebook until you reactivate your account. When reactivated, your information is restored.

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4 Essential Tools That Will Help You Run Your Business From Anywhere

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In 2018, running a remote company is not as difficult as it may seem--and it is quickly becoming a necessity. According to the Bureau of Labor statistics, 22 percent of employees work at least partially in a remote environment and the number--as well as the demand for remote positions--continues to increase. As the market shifts to accommodate this new style of work, it is crucial for businesses to understand how to operate successfully in an online environment.

The key is having the right tools... and knowing how to use them. After testing dozens of platforms with my fully-remote company, these are the select few that have stood the test of time.

1. Trello

Trello CEO Michael Pryor uses an analogy to describe what his product does: If you go camping in the forest, you need a map to navigate out of the forest and a walkie-talkie to communicate with your team.

Trello is designed to be your map. It is a project management tool that is simple in its workflow and user interface--it allows you to lay out tasks and clearly document what needs to get done, who is doing it, and what the current status is. Although simple in nature, Trello offers a tremendous amount of flexibility with integrations, Power-Ups, and customization via their API.

2. Slack

Communication is essential when running any company, and without a physical office, communication can be infinitely more difficult. Slack is your walkie-talkie.

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I deleted Facebook off my phone and you should too

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I deleted Facebook's app off my phone more than a month ago. 

And reader: I feel free. 

My days of mindlessly scrolling through random updates from my mom's friends and people I haven't spoken to since high school are over. 

And yours could be too. 

You just have to delete the app. 

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Hashtags, ever heard of it? Is it really important?

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What are #Hashtags?

A hashtag is created by including the symbol “#” in front of a word or words without spaces. A hashtag is a label used on social media sites that makes it easier to find information with a theme or specific content. Associations can use hashtags to reach their target audience and to help members filter information.

How are #hashtags used?

A word or phrase preceded by a hash mark (#), is used within a message to identify a keyword or topic of interest and facilitate a search for it. Whenever a user adds a hashtag to their post, it's able to be indexed by the social network and becomes searchable/discoverable by other users.

Why do people use a #hashtag?

Hashtags improve your clickthrough rates. According to research from Buddy Media, tweets with hashtags receive twice as much engagement as those that don't. ... Perhaps because too many hashtags look spammy. This research is for Twitter; there doesn't seem to be the same bias on Instagram.

How should business use #hashtags?

Use your brand tag as your signature tag. Get people to use them, so that yourbrand gets marketed too. I'm defining a campaign hashtag as a hashtag made for each of your marketing campaigns. For example, if you are having a sale at yourstore, you can make a unique hashtag to further promote this short-term promotion.

What is #hashtagsmarketing?

Using hashtags effectively goes beyond casually plugging them into your tweets and posts. On platforms such as Twitter and Instagram, calculated hashtag marketing can boost impressions, make your content more searchable and encourage users to talk about your brand.

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12 Stats That Show Why Facebook Messenger Is So Important to Your Business

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You probably already market to customers on social media channels like Facebook, Twitter, YouTube, and Instagram. But have you made Messenger -- Facebook's standalone messaging app -- your top marketing priority?

If not, you're already behind. Ten years ago, consumers used email, AIM, and MySpace to chat. Five years ago, it was Facebook and Twitter. But today, that activity has moved to messaging apps. Over 3 billion people use messaging apps on a regular basis to communicate with friends and businesses; and messaging is the most preferred channel for customer service in the U.S.

That's why Messenger marketing has become so hot. It's the art and science of reaching customers at scale using Facebook Messenger, much in the same way marketers have relied on email marketing and newsletters. Messenger marketing often involves using automation software or chatbot builders to send push notifications and targeted conversations to the over 1 billion people who use Messenger. 

Messenger will quickly become one of your most important marketing channels. Consumers simply are moving away from the noise of email. Messenger marketing can yield over 80 percent open rates, multiples more effective than email. This makes developing a marketing strategy around Messenger critical to your business. 

Not convinced yet? The Facebook team recently released stats regarding the insane usage of Facebook Messenger worldwide. Here are the key stats you need to know that affirm Messenger's importance to your business:

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