social networks, on and offline marketing

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Social Media
DEC
21

How To Become a Travel Blogger

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Travel blogging is a crowded field and it is getting more crowded by the day. After all, the idea of getting paid to travel the world seems like an amazing thing to try to do. You get to visit wonderful places around the world on someone else’s dime! It’s a dream job, right? Building a blog is like building any other business: success takes time, patience and dedication. 

On beBee we can enjoy the best travel bloggers I know. Paul Walters is my favourite travel blogger ! 

It's not surprising at all if, at some point in your life, you've dreamed of becoming a travel blogger.  After all, according to a Google survey, "how to become a travel blogger" is actually the seventh most searched travel phrase on the entire web. Just because you travel and write doesn’t mean you can write well or can become a good travel writer. In fact, I am not a good blogger :-)

Becoming a travel blogger seems like a great idea in theory, but as you get the ball rolling the process can get increasingly overwhelming. To be full time and make a living from your travel blog, it's not quite as simple as just throwing up a few posts and having a Twitter account or Facebook page. Being successful in blogging takes a lot of strategy, as well as talent for telling stories and presenting them in a way that inspires people to see the world. Passion is at the root of great writing, and making that shine through in your blog will keep readers interested. Sticking to what you love will keep your enthusiasm and motivation up, too.

When we start out, we use to focus mainly on posting high-quality content. If you are a great photographer, you have really good travel photos and you are really proud of your pictures. You probably think that word of mouth or support from family and friends is enough to create a momentum to push your blog to the limelight, but it isn’t. You shouldn't underestimate social media marketing and its importance in making your posts visible to your audience. What you should do is write posts and then spend the rest of your time promoting them in social media or getting them featured on other websites through collaborations.

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DEC
21

5 Ways to Get Traffic To Old Blog Posts

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If you’ve read around and you know your stuff when it comes to creating and running a blog, then no doubt you should know by now the value of sharing your new content as you upload it.

Create a post, share said post on Twitter, Facebook, LinkedIn… rinse and repeat. Simple!

But what if you don’t update your blog with new content every day? Does that mean you can’t do any promotion that day?

Of course not! It simply means that you should look for ways to promote your old content to get repeat traffic from old posts.

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DEC
20

Reddit overhauls mobile app with chat function and new moderation tools

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Reddit today announced a number of changes to its iOS and Android apps designed to make its mobile software a more interactive and social way of exploring the site. The biggest addition is a new user-to-user chat function, which Reddit has been testing for a few months, that’s now going to be part of the company’s mobile products in a public beta program.

Reddit is also adding a new theater mode for viewing images, videos, and GIFs from visual subreddits like r/pics more easily on mobile, as well as live comments and the addition of the iOS app’s speed reading button for Android users. In a bit of a gift to heavy mobile Redditors, the company is making it so the celebratory “cake day” icon, which lets other users know when you joined the site on the anniversary of that day, is visible on mobile and not just on desktop.

Reddit sees mobile as the future of its platform

In addition to new features for users, Reddit is also adding new tools for community moderators. Those include a new “mod mode” that will make it easier for moderators to approve or remove content, a mobile version of Reddit’s desktop mod queue for handling content approvals and spam in bulk, and a mod management tool for adding new moderators on the fly to manage fast-growing subreddits.

These features, while relatively minor additions on their own, do combine to make a convincing argument that Reddit sees its mobile app as the future of the entire platform, where it hopes a majority of its users will migrate and where new users will inevitably sign up. It’s on mobile that the company can shed its anachronistic design, one it begrudgingly keeps around on the web to so as not to undermine or alienate the passionate community that creates and moderates its content.

Reddit for a long time ignored mobile, and the company only began taking the platform seriously in 2015 when co-founders Steve Huffman and Alexis Ohanian reassumed control of the company’s day-to-day management and product development efforts. Now, mobile is where a lot of the company’s attention is being paid, and the effort looks like it’s paying off with much-needed features arriving at long last.

Original author: Statt
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DEC
20

Facebook wants to rid of engagement bait with machine learning

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Facebook said Monday it's working to rid of "engagement bait" posts -- that ask for users to interact with likes, shares, and comments -- with machine learning.

Teams at Facebook have categorized "hundreds of thousands of posts" to inform its machine learning model to detect different types of engagement bait. Facebook said posts that use the baiting tactic will be shown less in users' news feed.

In the coming weeks, Facebook also plans to implement stricter demotions for Facebook Pages that repeatedly use engagement bait in their posts.

"Publishers and other businesses that use engagement bait tactics in their posts should expect their reach on these posts to decrease," Facebook warned in a blog post.

The removal of engagement bait comes amid discussion about the social network's impact on a person's health and well being.

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NOV
09

How To Influence Your Followers And Make More Money On Social Media

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As social media continues to grow by leaps and bounds every day, so does the number of social influencers. Per the most recent stats,  Instagram stands at 800 million and Twitter at 330 million active monthly users, according to Statista. Facebook has, of course, surpassed them all and crossed the two billion monthly users mark recently.

These figures are an embodiment of the fact that there is a vast ocean of opportunities available out there. So if you wish to make it big as a social media influencer, it is not entirely unachievable. Here are some of the most important things you need to know about influencing your followers and making more money.

1. Authenticity is the key to influence.

Brands are willing to pay for your influence on social media. However, they will not pay you blindly. Simply having a large number of followers on your social channels is not good enough.

With the multitude of tools and tricks available, anyone can buy followers on social media. However, you must remember that fake followers are not genuinely interested in you or your content. So your level of influence on them will be scant.

Instead, you must work on growing your followers using your personality and great content. It is important to find a niche that resonates with you. If you are able to tell a compelling story to your audiences, you are most likely to win them over. The more authentic your story is, the more influence you can exert on your followers.

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NOV
05

13 outdated SEO tactics that should terrify you

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These tactics range from harmless but ineffective (like Casper the Friendly Ghost) all the way to completely devastating (like Freddy Krueger). And much like the bad guy in so many of the horror movies we all grew up watching, these tactics never seem to die, despite common sense, SEO professionals, and even Google warning people away from them.

So today, we’re going to delve into 13 outdated SEO tactics that you should be terrified of and avoid at all costs.

1. Link and article directories

Link directories are generally useless today, with the exception of high-quality, niche-specific directories that follow strict editorial guidelines.

Long before search engines were as powerful and effective as they are today, link directories served as a way to categorize websites so that people could find what they were looking for. Thanks to the simplicity of installing and using the software that powers them, marketers’ insatiable appetite for fast and easy links, and website owners’ hunt for additional revenue streams, link directories exploded in popularity.

But, since they didn’t provide any real value to visitors, search engines began to ignore many of these link directories — and they quickly lost their effectiveness as a link-building tactic. Eventually, link directories became a toxic wasteland of low-quality links that could actually get your website penalized.

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OCT
25

Facebook splitting news feed could force companies to re-think social media marketing

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On Monday, Facebook announced that it is experimenting with splitting its news feed into two sections, one for friends and one for pages, in six countries. But don't expect to see a global launch anytime soon, according to a blog post by Adam Mosseri, Facebook's head of news feed.

Users in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia can now see the separate feeds, the idea for which came from user requests for an easier way to see friends' posts. One section of the feed shows statuses and other updates from friends. The other section, called Explore, shows updates from pages and businesses that the user follows.

"The largest brands and media companies are already using paid products to promote their posts and content, so in parts of the world where this limited test has been rolled out, I think we can expect to see brands that can afford to spend for promotion doing so even more robustly," said Melissa Parrish, VP, research director at Forrester.

Mosseri clarified that this is only a test, and said Facebook has no plans to launch the split feed in additional countries. However, the company may perform additional tests in the future.

SEE: Social media policy (Tech Pro Research)

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OCT
25

Five Ways Social Media Managers Can Gain a Competitive Edge

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Expert. Guru. Rock star. These are just some of the words used by social media practitioners to describe themselves. There's certainly nothing wrong with promoting your skills or tooting your own horn. We are, after all, in the marketing field. But many clients and employers view grandiose self-descriptions with skepticism.

When everyone describes themselves in the same way, how do clients know who's legitimate and who's just pretending? Yes, the experience you listed on your resume is certainly important. But what if you're going after an opportunity that 10 other equally-experienced candidates are vying for?

To create a competitive edge in the social media field, you have to take extra steps to prove you're better than your competitors. Here are five such steps.

1. Create Online Video Courses

If you have deep knowledge about a particular social channel or strategy, it's important to pass this knowledge on to others in your industry. And if you can teach an entire skill set, that's an ideal tactic for gaining competitiveness.

Yes, many social media practitioners maintain blogs and get published in outlets like Huffington Post. But such blog posts and articles rarely springboard their readers into whole new levels of success. This leaves a major gap that you can fill.

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OCT
21

Which Metrics Should Your Business Be Using To Measure Influencer Marketing?

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Compared to traditional forms of marketing, social media offers the ability to create incredibly targeted marketing campaigns while also measuring an array of metrics to determine which methods drive the greatest return on investment (ROI). The same is also true of influencer marketing. Even so, in order to ensure the greatest ROI, it is imperative to track and measure the right metrics. Below, we explore five metrics your business should be using to measure the success of your influencer marketing campaigns.In the past, it was often difficult to accurately measure marketing methods to determine which methods were driving the highest levels of traffic. Today, we have access to a wide array of online marketing methods, including social media and influencer marketing. In fact, a study conducted by SocialChorus found that an influencer marketer campaigns can drive up to 16 times the engagement of owned or paid media.

1. Total Investment

First and foremost, you need to determine how much you are actually investing in influencer marketing before figuring out how much of a return you are receiving on that investment. The cost of your investment could include a variety of expenses, including researching influencers and even setting up an influencer campaign. Other expenses might include the cost of providing free product samples to your influencer and your audience. In the event that you need to set up demos or test areas, you will also need to include those costs for your company to determine the overall investment cost of the influencer campaign.

2. Reach and Ratio

This could actually be two different metrics. It is important to understand the difference between these two metrics and their importance to the success of your campaign. One of the biggest challenges that many businesses encounter when setting up an influencer campaign is trying to differentiate influencers. Not all influencers are the same. More often than not, businesses make the mistake of focusing on the number of followers that an influencer has. While a high number of followers could be advantageous, it does not necessarily guarantee the results you want. For instance, suppose an influencer has a large following but that following is not engaged with the influencer. In this type of situation, the response your brand receives from your influencer campaign may not be as robust as you would like. By comparison, an influencer with a smaller but much more involved and interactive following could drive far better results. Due to these differences, it is important to make sure that you are focusing on the reactions that an influencer receives when sharing your marketing messages as the true gauge of the success of the campaign. If you need help in measuring this metric, a number of tools are available, including Traackr.

3. Sentiment

The main reason that an influencer campaign can be so successful is that it rests on the ability of the influencer to obtain buy-in from the audience. Consequently, it is vital that you measure the sentiment regarding your businesses marketing message.Through evaluating the way in which your brand is perceived by your target audience, you will be better positioned to identify areas that may not resonate as well with your target demographic and adjust your marketing message accordingly. Along the same lines, you can also see which messages receive the most favorable reaction, giving you the opportunity to increase awareness around that message the influencer is delivering.

4. Brand Effect

Of course, ultimately, you need to determine what effect the message had on your brand. As part of the process of measuring brand effect, you need to evaluate such metrics as the amount of traffic generated to your landing page or website, the number of times your product or brand was mentioned online, the number of new subscribers received, or the number of new followers or fans added on social networks.

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SEP
28

5 Simple Tips for Small Business to Boost Social Shares

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Shares have become the social media marketing equivalent of gold, especially for small businesses. Each share is a chain reaction where brand messaging is relayed to an entirely new audience, which can greatly help generate leads and sales. As it stands, Facebook is the undisputed king of social shares, making up for over 90 percent of shared articles in the first half of last year.

Shares are what can bring brand messaging to a worldwide level. Take Poo-Pourri for example: they started off as a small company that sold toilet deodorizers, not exactly the most glamorous or exciting product. But after releasing some humorous video content, they quickly gained popularity. One of their YouTube videos boasts over 39 million views!

So what are the tips and tricks to help boost your content strategy and take engagement to the next level, like Poo-Pourri?

1. Create compelling headlines

One of the most important elements, if not the most important, of your social content is the headline. This is what grabs people’s attention. Creating bland and boring headlines is one of the biggest sales-killers of online business. Your headline needs to be enticing, but also clearly explain what sort of information you will be sharing. This is one of the best ways for small businesses to set themselves apart on social media.

Buzzfeed is a site that has truly mastered the tantalizing headline. They post multiple articles a day, and each one features a title that is designed to grab attention by using humor, asking an enticing question, or providing unusual or interesting information.

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SEP
28

How Facebook Videos Can Boost Your Social Media Campaign

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The popularity of video in marketing has risen in recent years. Here at Sparkhouse in southern, California, we aren’t aware of a decrease in literacy (though the replacement of emoticons for words might say otherwise), but perhaps it tickles a certain part of the brain that enjoys the easiness of visual stimulation over reading all those words on that tiny screen.

At any rate, companies would be smart to take full advantage of this marketing trend. We think a good place to start with this topic is on the subject of social media. Video is popular. Social media is popular. Why not combine them? It just seems like a logical progression from there. Using video for social media marketing is a powerful tool for building your brand and reaching your clients. So why aren’t you doing it already?

No one ever opens up their Facebook app so that they can see some good marketing. That’s just silly. In fact, half the time, we don’t know why we’re doing it. It’s just second nature, kind of like scratching an itch. But somehow we always fall for the trap and find ourselves watching some video only to discover we’re being marketed to. But it’s too late. That’s the power of video marketing. And Facebook and other similar social media platforms are powerful tools for putting your video and more importantly, your brand in the public eye. Here are a few tips to get started.

Target Your Audience

Social media platforms know you better than you know yourself. Facebook targets specific groups of people for its advertising. There are many variables that determine what ads come across your news feed. Things like your location, interests and browsing behaviors are some of the factors that decide what kind of advertising shows up on your screen. You’ve probably noticed for yourself that Facebook can be very effective in what it puts in front of your eyes. What’s our point in all of this? Simply put, because of the way that Facebook and other social outlets target audiences, it is a highly effective tool for getting your videos in front of the right people.

Make Videos Shareable

If you are harnessing the power of social media for your video marketing, you want to make your video as shareable as possible. So what makes a good viral video when it comes to video marketing? There are many ways you can approach the audience. You can go for shock value and get people’s attention with something controversial. You could also look for something relatable and engage people in a way that transcends cultural barriers. Or you could go another way and challenge the culture by bringing up a topic that has been an area of tension between particular groups.

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SEP
28

5 Applications of Big Data in Social Media Marketing

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The use of big data in social media can be a game changer if you have the ability to design consumer preferences that will attract clients and lead to sales. There are several ways you can apply big data in social media to achieve success.

Vision Recognition

When you use big data in social media to recognize images in the pictures, it can give assistance with generating custom classifiers. After uploading a photo, the application returns terms that represent the things it has found in the photo such as events or objects. You can train your app on specific image sets like logos for recognizing customized images in real-time. This method will help you as a marketer to detect customers that are posting on your social pages and prompt you to engage.

Personality Insights

Using big data in social media can help analyze personality attributes from posts like emails and social posts so that you can obtain the right insights about people. The users will uncover a deeper understanding of the people’s needs, characteristics, personalities, and values that drive personalization. Big data outputs can provide a profile with three personalities in the dimension of needs, values, and the five big traits that describe the way an individual engages with the world.

The Impact of Big Data on Social Media Marketing Strategies

Personality insights will help you as a marketer to capture a holistic understanding of the audience with the available demographic information and social media data. When you understand your customers, you have the ability to personalize interaction and then improve conversion.

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SEP
28

How to Engage With Your Social Media Followers Quickly and Authentically

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How do you feel when people comment on your social media posts?

Awesome, right?

A comment is or some form of engagement is usually a sign that people love your social media content. And it’s important to reciprocate and respond to these interactions.

But at the same time, engaging with your followers can be time-consuming. If you are a solo social media manager or a small business owner, you know you don’t have the whole day to engage with your followers.

So how can you minimize the time it takes to engage with your followers and still be authentic at the same time?

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AUG
30

These are the 10 most popular mobile apps in America

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Between smartphones and tablets, Americans spend more than half of their digital media consumption time — 57 percent — in apps, according to comScore’s annual U.S. mobile apps report. That’s about the same as a year ago — evidence that the dramatic shift to mobile has now leveled out in the U.S.

These are the winners, according to comScore, as measured by their penetration of the U.S. mobile app audience:

comScore

The big winners — surprise, surprise — are Facebook and Google, which own eight of the top 10 apps.

Facebook took the No. 1 slot with its main Facebook app, which has 81 percent penetration of the app audience, is the top app for all age groups except 18- to 24-year-olds, and is the most likely app to be on a smartphone user’s homescreen (46 percent of homescreens). It also took No. 3 for Facebook Messenger and No. 6 for Instagram, which is tied with Snapchat at 50 percent penetration. Google’s top app is YouTube, which is the No. 2 app overall and the No. 1 app for 18- to 24-year-olds. It also publishes Google Search (No. 4), Google Maps (No. 5), Google Play (No. 8) and Gmail (No. 9). The only non-Google and non-Facebook apps in the top 10 are Snapchat (tied for No. 6 with 50 percent penetration) and Pandora (No. 10, 41 percent penetration). Now that Snap has gone public, all of the top 10 U.S. apps are owned by public companies based in California. All of these apps are free to use — which is a big factor in their popularity — and most serve advertisements. But YouTube and Pandora now both offer subscription services, and Google Play is largely an app and media store.

Not much changed year over year in the composition of this list — evidence that the biggest winners tend to stay the biggest winners.

Snap was not in the top 10 in last year’s comScore ranking (it was No. 13) and Amazon was (at No. 10). Instagram moved up from No. 9 to a tie for No. 6. The other apps are the same, albeit ranked slightly differently.

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AUG
30

Reimagine Your Content and Social Sharing for Personal Name SEO

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Your social profiles and the social sharing of career-related content should confirm your personal brand identity to others and provide support for personal name SEO.

Content has power for personal branding.

The social sharing of curated or created content can: (1) show others what you are learning and thinking, (2) define your personal brand identity, and (3) support your personal name SEO (search engine optimization).

Have you optimized your content and social sharing for personal name SEO?

After completing your personal name SEO audit to determine the best presentation of your resume name, and reinforcing your personal name claim across the web and at important search trigger points, the next strategic step for personal name SEO involves your social profiles and social activities.

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AUG
30

10 Ways to Use Social Media to Enhance Your Qualifications as the Top Marketing Candidate

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Unless you’ve been hiding out under a rock, you know social media (and social media staffing) is an incredibly powerful tool for brands wanting to build a strong digital presence. This is also true for marketers’ personal brands – whether you’re looking for a new job or looking to get out of your current one, social media can be a great tool for building your credibility.

From Facebook, Instagram, Twitter, LinkedIn to Snapchat, the power of these major social networking platforms can be a valuable weapon in helping you advance your marketing career down the right path. It is one of the most effective tools in not only building corporate brands but also your personal brand and reputation as a professional.

The hiring and executive recruitment process has dramatically transformed, especially in the digital marketing world. Whether you believe it’s fair or not, recruiters and employers are going to check social media profiles to find top candidates and . This is doubly important for marketing professionals, who will not only be judged by their behavior on social channels but also how deftly they use them.

As a marketing recruitment agency, we’ve come across a lot of mistakes that marketing professionals make on social media that unfortunately hinder their potential for a new job and career growth. A poor social media presence can cost you to lose out on a great job opportunity.

According to CareerBuilder, 70 percent of employers say they use social media to consider candidates before choosing to hire them. CareerBuilder also found that 61 percent of companies are looking for certain information to support candidates’ qualifications for jobs through their social media profiles. In addition:

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AUG
30

Social networking and video dominate smartphone use, but email still generates the most ROI | ZDNet

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Every year, someone writes an article proclaiming that email marketing is dead -- and every year they are proven wrong.

Mobile data traffic is expected to increase sevenfold by 2021, according to Cisco's Visual Networking Index (VNI).

This smartphone usage expansion is due to improvements in network speeds and increasing availability of mobile applications, and the significant consumption of mobile video will all contribute to this growth.

So, how do marketers deliver the right messages to their customers to deliver the best ROI for their campaigns?

A recent report by technology adviser Analysys Mason shows that entertainment is the dominant activity on our smartphones -- accounting for 57 percent of our data usage and almost a third of overall time spent on the device. It analysed real-world usage from over 8,000 smartphones in Germany, India, UK, and US.

But if you are a marketer this might not be good news. It takes significant time and resources to create world-leading entertainment content to post across social channels. How do marketers connect with their audience and get a good return for their efforts?

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AUG
30

Instagram is highly influential in style purchases

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Instagram users say their purchases are highly influenced by the social platform, with 72% of 2,000 surveyed Instagram users reporting they purchased a product they saw on the app, according to a survey by Dana Rebecca Designs. The most frequently purchased items spurred from Instagram posts are clothing, makeup, shoes, and jewelry.

The respondents are heavy Instagram users, with 81% stating they use the app often or very often, and 48% reporting they use it multiple times a day. Moreover, 85% say they follow style-, fashion-, or lifestyle-focused accounts.

However, only 18% of respondents say they use the “Shop Now” feature, which directs a customer to the product page on a retailer’s site. That means brands must partner with influencers, or integrate Instagram into their own shopping pages, to benefit from this trend currently. Several companies are already working to do this:

Casual clothing brand Pacific Sunwear is revamping its app to link to Instagram's Shop-the-Look feature, in order to feed Instagram posts directly into its mobile app. Fast-fashion retailer ASOS follows a similar model with its #AsSeenOnMe social campaign, which provides shoppable Instagram posts on its website. Meanwhile, beauty retailer Ulta partnered with an influencer on Instagram to promote a flash sale of MAC products during their launch on Ulta.com.

As growth in mobile commerce is accelerating, finding ways to direct mobile traffic to retailers' sites will be a critical component to boosting online sales. Retailers with lifestyle goods, such as clothing and beauty products, and a young customer base could greatly benefit from employing an Instagram strategy to draw these customers in.

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AUG
30

How to Increase Your Sales 49% Faster by Using YouTube

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Video is on almost every marketer’s radar.

In fact, 69% of marketers say their video-marketing budget is increasing.

On top of that, mobile video advertising is expected to total 72% of digital ad spend by 2019.

But do you want to hear the best stat of all?

Marketers who use videos boost their revenue 49% faster than those who don’t.

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AUG
30

Why everyone should take a social media detox

Unsubscribe.

That’s what Kim Kardashian is urging people to do when it comes to social media.

The reality star preached the anti-social message recently on “Live!” with pal Ryan Seacrest, reflecting on her extreme social media blackout last October, following her harrowing attack in Paris where she was robbed and held at a gunpoint. The selfie queen, with more than 100 million followers, refrained from posting for three months — costing her an estimated $300,000 per sponsored post.

“I took a couple months off and I just wasn’t on social media. And honestly, I think it’s so beneficial for everyone in life, no matter what you do, who you are, how old you are, you need a digital detox,” she told Seacrest.

“We have to go on vacation. Even if you stay at home and have your digital detox vacation it is so important.”

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