You’re ready to market your small business, and you have several strategies available to you. Will you market yourself through Facebook or Twitter, pay for ads on Google Search, invest in great website content, or start to build out your email list?
When you’re developing your marketing strategy and funnel, and utilizing the best CRM software to keep track of your project, it can be helpful to split your approaches into two broad areas:
Organic marketing strategies for small business, which help your website, articles, and other content appear on search engines and arrive in people’s inboxesPaid promotion, where you pay for ads to be shown next to search engine results, on websites, and in social media feeds
Getting a foundation in small business marketing
Below, we’re going to discuss organic marketing strategies for small business, and how these can become an essential part of your overall marketing strategy. We’ll dig into the three main organic channels, and look at the best resources, software, tools, and platforms for each one.
We’re building on topics we’ve explored in our previous guides, specifically:Marketing 101: marketing basics for small business owners
, where we introduce basic marketing strategies and the main channels you can use to reach customersSix small business marketing strategies that work
, where we dive into several strategies and how you can apply them to your small businessWhat is a marketing funnel and how does it work?
, where we pour ourselves into the idea of the marketing funnel, and discuss why it’s such an important approach to attracting and persuading customersThe best digital channels for marketing funnel stages
, where we bring together the marketing funnel with various marketing channels, so you can build an end-to-end marketing planWhat is digital marketing?
, which provides a helpful overview of how to market yourself online
We recommend you scan through the above posts to get a good grounding on the concepts we’ll be exploring in this guide.