With LinkedIn members growing rapidly and the ranks approaching a billion, it’s getting harder and harder to stand out. Of course, you don't need to differentiate yourself from the entire membership, just from others who do what you do. But that’s a tall order too. I did some quick research using the LinkedIn search feature to see just how much competition there is among some common job titles:

With that much competition, it’s important to make your profile stand out. When someone is checking you out, you need them to see your unique personal brand – not just one more person who shares your job title. Much of that can be achieved through how you write your profile. The content you choose to include, along with your tone and style, will help someone get to know about you and give them a hint about your secret sauce.

There are ways to differentiate you profile visually as well. You can do that with enhanced text, images and video. Here’s how:

1. Enhanced Text

If you’ve looked at a lot of LinkedIn profiles like I have, you’ve probably noticed that the text looks the same from profile to profile. It is all “regular” text. Well, there’s a way to add italics and bold to your content to help you emphasize key messages and at the same time make your profile stand out. A LinkedIn article by Ahmad Imam describes the step-by-step process you can use to add some visual differentiation with text. Just don't go overboard. Too much of a good thing can send the wrong message about your brand.

Hackers are trying to replace real apps, like WhatsApp, with ad-serving fake versions, a cybersecurity company has warned. (Photo by Jaap Arriens/NurPhoto via Getty Images)

As many as 25 million Android phones have been hit with malware that replaces installed apps like WhatsApp with evil versions that serve up adverts, cybersecurity researchers warned Wednesday.

Dubbed Agent Smith, the malware abuses previously-known weaknesses in the Android operating system, making updating to the latest, patched version of Google's operating system a priority, Israeli security company Check Point said.

Most victims are based in India, where as many as 15 million were infected. But there are more than 300,000 in the U.S., with another 137,000 in the U.K., making this one of the more severe threats to have hit Google's operating system in recent memory.

The malware has spread via a third party app store 9apps.com, which is owned by China’s Alibaba, rather than the official Google Play store. Typically, such non-Google Play attacks focus on developing countries, making the hackers' success in the U.S. and the U.K. more remarkable, Check Point said.

If there were a stock market “hall of fame,” Netflix (NFLX) would be a shoe-in.

Its stock has soared 8,500%+ in the last decade as “streaming” video has caught fire.

Netflix achieved those gains by stealing tens of millions of customers from cable companies. Last year, half of Americans age 22–45 didn’t watch a second of cable TV. And 35 million Americans have dropped cable in the last decade.

But it’s time to come to terms with a sad truth...

Netflix’s glory days are over. And what’s coming next won’t be pleasant if you own Netflix stock.

Ask any vlogger, artist, or musician—it’s really, really difficult to make money as a creative.

People often think that if they just post decent content occasionally, or sign up for the right platforms, they’ll blow up just like Alessia Cara or Bo Burnham. But that’s really hard to do.

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There are more social media platforms today than ever, but each platform only does one or two things well. For example, Instagram is good for pictures, but less so for videos. Twitter is good for writers, but not great for photos.

And even if you do everything right on the platforms you’re using, algorithms can bury visibility by limiting reach—meaning you’ll only make it so far.