Getting started with B2B influencer marketing

B2B marketers that want to get started working with influencers have as many options as they do marketing goals. One area to focus on is to identify those who are already behaving as influencers for their brand with audiences that matter. In many cases these are customers but can also be industry partners, members of the brand’s community or even internal subject matter experts.

Lush has decided to leave four major social media platforms until they "take action to provide a safer environment for users".

On Friday 26th November, the brand deactivated its TikTok, Instagram, Facebook and Snapchat accounts in all 48 countries in which it operates.

In a press release posted on its website, Lush said it made the decision because "concerns about the serious effects of social media are going largely ignored now".

Lush hasn't turned its back on social media entirely. The brand's Twitter and YouTube accounts remain active and it has promised to "invest in new ways to connect and build better communication channels elsewhere".

For most of us, our daily lives revolve around a multitude of gadgets, not all of which run the same software or are made by the same company. This hampers the ability of the devices to “talk” to each other. Fortunately, this gap has been addressed by a handful of services out there that find themselves on the most popular platforms, like Android, iOS, Windows, macOS, Linux, and the web.

If you’ve been looking for a great note-taking or productivity app that you can access on all or most of the devices you use, I’ve gathered the best cross-platform apps and services around. If you haven’t used one already, you’re about to make your lives a lot simpler.

1) Notion

Notion is one of the most flexible services in that it lets you design the way you take notes and store thoughts. Notion’s blocks — think of them as blank cards to store data in different ways — make it really easy to store data coherently, and you can even link one with another. The wide availability of third-party templates also means you can store information the right way from the get-go.

Availability: Android, Web, iOS, iPadOS, macOS, Windows

Pricing: Free for personal use. Paid plans start from $4/mo

When you think of building a website, you typically assume you need to code. While it may be tempting to forgo building your website until you’ve learned to code–which can seemingly take ages–why not use a no-code tool instead?

In this article, we’ll take a look at one such tool–Webflow. Here, you'll learn what you can expect from its design choices, the user interface, and its content management system among other features and benefits.

What Is Webflow?

Whether you’re a blogger or you want to create a simple fan page for your favorite comic, there’s something for everyone at Webflow.

This no-code website builder goes beyond templates to give you complete control over the layout and look of your site. You can essentially build and design your page however you’d like. And you have plenty of tools at your fingertips to help you do so.

Webflow gives you the ability to work with three coding languages- HTML, CSS, and JavaScript- without the need to understand them. Your focus stays on the visual side, or frontend, of the design.